{"id":8,"date":"2026-11-15T19:19:09","date_gmt":"2026-11-15T19:19:09","guid":{"rendered":"https:\/\/demo.kinetratheme.com\/kinetic\/work\/brightlane\/"},"modified":"2026-11-15T19:23:32","modified_gmt":"2026-11-15T19:23:32","slug":"brightlane","status":"publish","type":"kinetra_project","link":"https:\/\/demo.kinetratheme.com\/kinetic\/work\/brightlane\/","title":{"rendered":"Brightlane"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A fast marketing site and a shared component library for a growing SaaS company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The existing experience had grown feature by feature. Users struggled to find key actions and the team had no shared design language.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The approach<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviews and analytics review to find the real friction<\/li>\n\n\n<li>A new information architecture, tested with clickable prototypes<\/li>\n\n\n<li>A component library with motion guidelines built in<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A calmer, faster product with a design system the team now extends on its own.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing site and component library<\/p>\n","protected":false},"featured_media":0,"menu_order":5,"template":"","meta":{"_kinetra_client":"Brightlane","_kinetra_role":"Design & development","_kinetra_year":"2023","_kinetra_live_url":"","_kinetra_art_bg":"#33300F","_kinetra_art_fg":"#E8D84A","_kinetra_art_shape":"grid","_kinetra_featured":false,"_kinetra_hide_title":false,"_kinetra_seo_title":"","_kinetra_seo_description":"","_kinetra_noindex":false,"footnotes":""},"kinetra_project_cat":[2],"class_list":["post-8","kinetra_project","type-kinetra_project","status-publish","hentry","kinetra_project_cat-product"],"_links":{"self":[{"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/kinetra_project\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/kinetra_project"}],"about":[{"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/types\/kinetra_project"}],"version-history":[{"count":1,"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/kinetra_project\/8\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/kinetra_project\/8\/revisions\/28"}],"wp:attachment":[{"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"kinetra_project_cat","embeddable":true,"href":"https:\/\/demo.kinetratheme.com\/kinetic\/wp-json\/wp\/v2\/kinetra_project_cat?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}