Orbit Records

A bold, animated identity for an independent label releasing electronic music.

The challenge

The existing experience had grown feature by feature. Users struggled to find key actions and the team had no shared design language.

The approach

• Interviews and analytics review to find the real friction
• A new information architecture, tested with clickable prototypes
• A component library with motion guidelines built in

The result

A calmer, faster product with a design system the team now extends on its own.